Here’s one that every agent should have in their Instagram content calendar: listing of the week.

Regular posts that repeat each week are a lifesaver. Round up the trends you’re spotting with beautiful photo examples, and/or share advice on how homeowners can incorporate the look. Home Decor TrendsĬreate home decor trend posts four times per year, one for each season. You can even split it up into multiple posts - one for backyards, one for small outdoor spaces and one where you share a look at your own outdoor space. This can be an Instagram carousel or content for Stories.

Share tips, trends, inspiration and personal photos of awesome backyards, patios and balconies. Perfect for late spring and early summer. Share a photo of yourself, brief details about your business (try to incorporate your real estate value proposition in a casual way) and some personal tidbits and fun facts (such as being a mom of three and your cake decorating obsession).

The idea is to share a bit about yourself, to introduce yourself to new followers and to remind existing followers of who you are and what you do. This all-about-you post is one you can publish a few times a year. Here are 50 ideas for real estate Instagram posts and real estate Instagram Stories that you can put to use in 2023. That’s why you’ll want to bookmark this page.

It takes creativity and time - which are often in short supply after crafting listing descriptions, showing homes, writing emails and inking deals. And for many agents, it’s one of the most tedious parts of the job.Ĭoming up with real estate Instagram post ideas is no small feat. Being a real estate agent in 2023 also means being a content creator.

Instagram grid takeover examples